We, product owners and/or founders of B2B startups know how difficult it is to bring a new customer in. Often the sale is not simple, the closing cycle is long, and/or the average ticket is high, which requires many decision-makers to “hit the hammer” when buying a new tool: in…


Yes, we spent some time with no new posts — but for a great reason. Like every company in an early stage, there’s more work than people to accomplish it. And with us it’s no different, deep down we can say, this huge amount of work is what motivates us.


In our last post, we brought a new way to analyze the health of your base through the NPS: by active contract time.

In addition to this, we must not forget the importance and relevance of an analysis by other filters that are important to you, such as plan type…


It is common for us to create several different ways to analysing an indicator. With NPS, for sure, it would be no different.

Generally speaking, NPS is installed within the software, sent via email or SMS, and measured in a generic way. After some time, when the demands get a…


Anallytica’s NPS Report

It’s a fact that in our diverse customer base we have promoters, detractors, neutrals; large, medium, and small customers; different countries and/or regions and, for sure, different opinions about our product.

When software companies start growing, this kind of diversity gets bigger and as result, some complaints begin to appear…


Anallytica’s NPS

Typically, when we start tracking a KPI, whether it’s product, financial, or operational, we want to get some insight from it. Whether it’s to find potential operations issues, to avoid revenue loss or possibilities for improvement across the company as a whole.

What would lead you to follow an indicator…


Today, who writes here, the first post of our blog, is Henrique Machado, co-founder of Anallytica. I want to share with you the vision, present and future of this recently founded company (December 16th, 2020).

In recent months, we have been thinking a lot about the impacts of SaaS companies…

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